How to Become a Book Reviewer for a Publishing Company

publishers

Back when I started my Bookstagram, I hadn’t really put much thought into where I wanted to go with the whole thing. I knew I had a lot of thoughts and opinions about the books I had been reading, but I had never really done much more than drop a star-rating on Goodreads and be done with it. It wasn’t until I really started to delve into the Instagram community that I started to realise that running a blog could actually be a lot of fun! I started out writing my own content, “write what you know” as they say! So I wrote a lot of what I like to think is fun bookish content,  which included some how tos, book hauls and of course, reviews!

Once I had got some content onto my page, I thought about all those Bookstagrammers I had seen who were receiving books from publishers in exchange for honest reviews! I was so envious! Thinking that this could be something I do as more than just a fun little hobby, that maybe one day I could make it something more. That’s when I decided to really research how to become a book reviewer for publishing companies. Because there didn’t seem to be a lot of information out there, I ended up chatting to one of my Instagram friends who was incredibly helpful! But incase you don’t happen to have one of those friends, below are some of the things I have picked up along the way!

MAKE YOUR BLOG LOOK PROFESSIONAL.

First up, I recommend taking the time to set up a professional looking website! I am lucky enough to have a friend who is an incredible graphic designer, who was able to take my crazy, nonsensical ideas and come up with a really beautiful blog banner that fits my personality perfectly! I suggest getting something done professionally or even using the Canva app or website to try and create something yourself. You don’t have to do this step, but I honestly think it helps!

CONTENT, CONTENT, CONTENT!

Whether this is your instagram or your blog, you want to be as active as possible, so that the publisher can see you’re serious about what you do. I had had my Bookstagram running for about two years when I started getting serious about wanting to start a blog. It meant that I already had a great place to cross promote the blog too! Most publishing companies want to see that you have been posting consistently for about 6 months before they will add you to the blogger database!

ACTUALLY REVIEW BOOKS.

This goes without saying and ties in with the previous paragraph, but you actually need to be reviewing books you already have before you ask a publisher if you can be added to their database. It’s a really great way to get practice at reviewing books anyway and it helps show the publishers your style! A big part of becoming a reviewer for a publishing company is, well, actually reading and reviewing the books! So as long as this is something you’re able to do, you can go ahead and…

CONTACT THE PUBLISHING COMPANIES PUBLICITY DEPARTMENT.

Once you have your blog up and running and have been consistently creating content  for 6 months or more, go ahead and contact the publishing companies you’re interested in reviewing for. The easiest way I found was to jump on their website and send them an email. Make sure you are professional and courteous! A few things to remember to include in your email are:

  • Your website URL
  • How long you’ve been running your blog for
  • The amount of views your blog gets each month and
  • Links to your social media as well as the number of followers you have

And remember, be yourself!

FINALLY, DON’T BE DISCOURAGED IF YOU GET KNOCKED BACK!

Sometimes publishing companies have a set number of places to fill for bloggers, so don’t be discouraged if you get knocked back initially! Often times if you check back in a few months time they have positions that have become available!

Good luck on your blogging journey and happy reading everyone! If you ever want to chat books or blogging, hit me up here or on Instagram @readingsumpton.

How To Host A Bookstagram Giveaway

Chances are if you’ve been on the Bookstagram community a while, you’ve seen people hosting giveaways! A “giveaway,” for those who don’t know, is essentially when you host a mini competition with the prize being something bookish! To make things easier, when I host a giveaway, I’ll usually make the prize a book from Book Depository to the value of, say, $20 Australian. Giveaways are a great way to expand your follower base and get your content seen by a wider range of people. Please note however, that they are not a necessity and you are under no obligation to host a giveaway. But if you are interested in hosting one and have no idea where to start! Below are a few tips and tricks I’ve picked up along the way!

Giveaway Rules

All giveaways have rules! You aren’t exactly giving something away for nothing, you’re offering people the chance to win something if they follow a certain set of rules to enter the competition. For the sake of not getting too in depth, I am going to assume you already know the basics of how instagram works! A common set of giveaway rules would be as follows.

1. You must be following me, do not follow to unfollow later.

2. Like this post.

3. Post about the giveaway in your stories and remember to tag me.

4. Comment “done” on this post when you’re done! (This is an important step as this will be the list you use when choosing your winner)

Some people then go on to create another list of optional requirements that will allow an entrant to gain more entires into a giveaway. Some of these include things such as

1. Tag some Bookstragam friends who might be interested in this giveaway, each person you tag is an extra entry.

And

2. Share this giveaway post to your feed and tag me for an extra entry.

I would also recommend having a look at some of your favourite Bookstagram accounts and see if they have hosted any giveaways, look into what kinds of rules they applied and mix it up to suit you.

Be Aware Of What Hashtags You Use

When hosting a giveaway on Bookstagram, you want your target audience to be other book lovers. People who aren’t going to unfollow you as soon as your giveaway is over! Because this is the case, you need to be very aware of what hashtags you’re using and try not to be too general with them! Instead of just tagging your post with #giveaway, try using #bookishgiveaway or #bookstagramgivaway. This allows you to target your preferred audience, instead of people who aren’t really interested in books and only want free stuff. I could even argue that hashtags aren’t necessary if people are posting about your giveaway to their stories. This gives you a far more organic “word of mouth” reach without having to worry about hashtags. Another way around this is to include a disclaimer in your giveaway that only Bookstagram accounts can enter.

Choose Your Winner Fairly

When it comes to choosing a winner, I believe you need to be as fair as possible. I find taking the time to be thorough with your entires is of the utmost importance. Once you have your list finalised, you are then able to input the names into a random name picker (you can google this and you’ll find plenty)! I find this to be the most efficient and fair way of choosing a winner without it being influenced by myself. After this, I check that the winner has satisfied all the entry requirements and if it looks like they have, I announce the winner on my stories! Once they reply I get them to check out the book depository to see what book(s) they would like and I have it shipped to them! This could very well be the most important step! Follow through with the giveaway guys!

In my time on Bookstagram, this has easily been the most effective way to gain a following, however I would suggest keeping your giveaways to a milestone or special event. If you host too many, it may get a bit tiresome for you and your followers!

Happy Bookstagramming! You can find me on Instagram @readingsumpton.