Chances are if you’ve been on the Bookstagram community a while, you’ve seen people hosting giveaways! A “giveaway,” for those who don’t know, is essentially when you host a mini competition with the prize being something bookish! To make things easier, when I host a giveaway, I’ll usually make the prize a book from Book Depository to the value of, say, $20 Australian. Giveaways are a great way to expand your follower base and get your content seen by a wider range of people. Please note however, that they are not a necessity and you are under no obligation to host a giveaway. But if you are interested in hosting one and have no idea where to start! Below are a few tips and tricks I’ve picked up along the way!
All giveaways have rules! You aren’t exactly giving something away for nothing, you’re offering people the chance to win something if they follow a certain set of rules to enter the competition. For the sake of not getting too in depth, I am going to assume you already know the basics of how instagram works! A common set of giveaway rules would be as follows.
1. You must be following me, do not follow to unfollow later.
2. Like this post.
3. Post about the giveaway in your stories and remember to tag me.
4. Comment “done” on this post when you’re done! (This is an important step as this will be the list you use when choosing your winner)
Some people then go on to create another list of optional requirements that will allow an entrant to gain more entires into a giveaway. Some of these include things such as
1. Tag some Bookstragam friends who might be interested in this giveaway, each person you tag is an extra entry.
2. Share this giveaway post to your feed and tag me for an extra entry.
I would also recommend having a look at some of your favourite Bookstagram accounts and see if they have hosted any giveaways, look into what kinds of rules they applied and mix it up to suit you.
Be Aware Of What Hashtags You Use
When hosting a giveaway on Bookstagram, you want your target audience to be other book lovers. People who aren’t going to unfollow you as soon as your giveaway is over! Because this is the case, you need to be very aware of what hashtags you’re using and try not to be too general with them! Instead of just tagging your post with #giveaway, try using #bookishgiveaway or #bookstagramgivaway. This allows you to target your preferred audience, instead of people who aren’t really interested in books and only want free stuff. I could even argue that hashtags aren’t necessary if people are posting about your giveaway to their stories. This gives you a far more organic “word of mouth” reach without having to worry about hashtags. Another way around this is to include a disclaimer in your giveaway that only Bookstagram accounts can enter.
Choose Your Winner Fairly
When it comes to choosing a winner, I believe you need to be as fair as possible. I find taking the time to be thorough with your entires is of the utmost importance. Once you have your list finalised, you are then able to input the names into a random name picker (you can google this and you’ll find plenty)! I find this to be the most efficient and fair way of choosing a winner without it being influenced by myself. After this, I check that the winner has satisfied all the entry requirements and if it looks like they have, I announce the winner on my stories! Once they reply I get them to check out the book depository to see what book(s) they would like and I have it shipped to them! This could very well be the most important step! Follow through with the giveaway guys!
In my time on Bookstagram, this has easily been the most effective way to gain a following, however I would suggest keeping your giveaways to a milestone or special event. If you host too many, it may get a bit tiresome for you and your followers!
Happy Bookstagramming! You can find me on Instagram @readingsumpton.